Best Mascara Brands for 2025

In 2025, the beauty world is bursting with innovative mascara formulas that do more than ever before. From volumizing and curling to lengthening and nourishing, today’s mascaras cater to every lash goal. Whether you're after a dramatic look or a subtle lift, here are our top picks for the best mascara this year.

1. Benefit Cosmetics Fan Fest Fanning Mascara

Best Overall Mascara
This mascara lifts, separates, and adds volume without clumping or smudging. Its unique brush design allows for even application, making lashes look full and fanned out.

2. Lancôme Lash Idôle Volumizing Mascara

Best for Length and Curl
Known for its lightweight gel formula and curved brush, this mascara delivers a lifted, curled look that lasts all day. It enhances even the tiniest lashes for a wide-eyed effect.

3. Maybelline Lash Sensational Sky High Mascara

Best Drugstore Mascara
Affordable and effective, Sky High delivers serious length and definition. Its bamboo extract–infused formula and flexible wand make it a go-to for budget-conscious beauty lovers.

4. Ilia Limitless Lash Mascara

Best Clean Beauty Mascara
For those who prioritize clean ingredients, Ilia’s mascara features nourishing shea butter and beeswax. The dual-sided brush lengthens and curls without irritating sensitive eyes.

5. Too Faced Better Than Sex Mascara

Best for Volume
This cult-favorite offers intense volume thanks to its collagen-infused formula and hourglass-shaped brush. Perfect for bold, dramatic lashes.

6. Chanel Le Volume de Chanel Mascara

Best Luxury Mascara
With a rich texture and jet-black pigment, this luxury mascara delivers instant volume and precise definition. Its brush coats every lash quickly and evenly.

7. Dior Diorshow Iconic Overcurl Mascara

Best for Curling
Designed to hold curl all day, this mascara uses a curved brush to lift lashes while setting them in place. The result is a beautifully curled, eye-opening look.

8. Tarte Tartelette Tubing Mascara

Best for Sensitive Eyes
Ideal for sensitive eyes, this tubing mascara wraps each lash in a smudge-proof coat that washes off easily with warm water—no rubbing needed.

9. MAC MacStack Mascara

Best Buildable Mascara
This mascara lets you layer without clumps. Whether you want a soft daytime look or bold night-out lashes, you can customize the volume effortlessly.

10. YSL Lash Clash Extreme Volume Mascara

Best for Bold Volume
YSL’s Lash Clash provides bold volume with its thick formula and oversized brush. It’s available in classic black and brown for both dramatic and natural styles.

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